Art director Ryan Romanes worked in collaboration with photographer and graphic designer Jiani Lu to produce this eye-catching campaign for ING 2016, a creative festival being held in Dubai.
I really like the way these images look and what they represent. They explore the beauty and simplicity of the festival they are promoting. I love the use of simple coloured sheets to catch the eye of the audience and to grab their attention. These are also very strong images in terms of technicality as you can see the background is the same in every image. I would like to continue with the idea of these images following a narrative and the way there shape tells a story without using varied images or text. This is also open to interpretation so many people many not only see these as a advertisement for a creative festival but can interpret them in any way they want.
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